Sally Estlin

A Journey to Holistic Wellness

In today’s fast-paced world, where stress levels are soaring and distractions are constant, achieving a state of complete well-being is more important than ever. Many individuals struggle to maintain balance, often feeling disconnected from themselves as they chase external success.

Sally Estlin, the visionary behind Holistically Fit, understands the deep significance of holistic well-being. As a wellness coach, healer, and mentor, she has dedicated her life to guiding others toward self-discovery and transformation. Through empowering practices, unwavering support, and a genuine passion for healing, Sally helps individuals break through limiting beliefs, overcome obstacles, and unlock their fullest potential.

From Blackburn to the World: Sally’s Holistic Path

Sally’s journey began in the lush, green suburb of Blackburn in Melbourne, known for its tranquil “bellbird area.” Growing up in the vibrant decades of the ’60s, ’70s, and ’80s, she developed a strong connection to nature, spending countless hours exploring local parks and creeks. Fond childhood memories include exhilarating bike rides around Blackburn Lake and racing down hills in a homemade billy cart.

As the eldest of three, her natural curiosity and drive for learning set her apart. After completing university, she embarked on a three-year solo backpacking adventure around the world, a life-changing experience she fondly calls her “Degree of Life.” Immersed in diverse cultures, she gained invaluable perspectives that shaped her future.

In the 1980s, Sally pursued academic studies in Sociology and Psychology, exploring human behavior while deepening her understanding of genetics. By the late ’90s, her passion led her to Natural Therapies and Alternative Medicine, culminating in a deep dive into frequency medicine—a field she believes has transformative healing potential.

Committed to holistic well-being, Sally expanded her expertise across multiple disciplines, including personal training, aromatherapy, remedial therapies, massage, naturopathy, homeopathy, coaching, and counseling. More recently, she has ventured into the metaphysical and quantum realms, using scientific principles like quantum physics to facilitate deep healing. Fully embracing her identity as an empowered empath, she now understands why she has always gravitated toward these healing modalities and remains dedicated to helping others navigate their own journeys.

The Evolution of Holistically Fit

Sally’s passion for holistic wellness took a defining turn at age 28 following a miscarriage, which uncovered underlying health concerns. This pivotal experience fueled her deeper exploration of natural therapies while managing a demanding full-time job. She immersed herself in various healing modalities, from massage therapy and aromatherapy to naturopathy and homeopathy.

However, it wasn’t until the end of her marriage at 43 that she fully embraced her calling. “I felt a deep pull to immerse myself in the holistic world,” Sally recalls. “I started following the energy and trusting my intuition. The more I did, the more doors opened for me.”

With renewed purpose, she quickly became a personal trainer and, within months, founded her own gym, Holistically Fit: Empower Yourself Inside and Out. Serendipitously located across from her Homeopathy teacher’s wellness center, the gym became more than just a fitness space—it became a place for holistic transformation. Sally recognized the critical link between mindset and well-being, creating a space where physical training intertwined with empowering conversations.

In recent years, Sally has rebranded her business as Sally Estlin – Self Empowered Lifestyles, seamlessly integrating all her ventures under one mission. Her approach is built around four key pillars: Clothing, Clearings, Conversations, and Community—each serving as a channel to inspire conscious, purposeful living.

Lessons in Entrepreneurship

As the founder of Self Empowered Lifestyles and creator of Holistically Fit and Empowered Clothing, Sally wears many hats. She manages all facets of her business, from client interactions to overarching strategy.

She credits her success to strong communication, organization, and maintaining a positive, grateful mindset. With a team spanning multiple countries, meticulous planning and staying present are crucial, particularly during high-pressure periods.

A core element of Sally’s philosophy is ensuring her team deeply understands her clients’ needs, fostering empathy and delivering impactful solutions. She embraces the practice of focusing on her strengths while outsourcing tasks where needed, allowing her to remain aligned with her vision and purpose.

Living the Mantra: Let Go, Step Up, Be More

At the heart of Sally’s journey is a guiding mantra: Let go, Step up, and Be more. This philosophy anchors her through life’s highs and lows, keeping her aligned and grounded.

For Sally, true empowerment comes from releasing drama and limiting beliefs while stepping into one’s highest potential. She champions authenticity, forgiveness, and self-trust, helping herself—and others—move beyond the past to fully embrace the present.

This approach extends to her business, where she translates personal lessons into professional practice. By tuning into energy, trusting her intuition, and embracing abundance, she continuously expands her horizons.

Sally’s commitment to lifelong growth remains unwavering. She engages in ongoing learning, maintains close relationships with peers, and regularly hones her skills.

A cornerstone of her routine is her daily 1.5-hour nature walk—a sacred ritual that fuels creativity, relieves stress, and keeps her centered. During this time, she listens to empowering books and podcasts, works out with friends, and engages in meaningful discussions about life and purpose.

The Path Forward

As she continues evolving, Sally Estlin remains dedicated to her mission of holistic well-being and empowerment. Through Self Empowered Lifestyles, she is redefining what it means to live with intention, resilience, and alignment.

With an unwavering commitment to growth and transformation, Sally’s journey is far from over. As she continues to uplift and inspire, her work serves as a beacon for those seeking to reclaim their power and embrace a life of fulfillment and balance.