Eva María Pinto- Global Communications Director - KUSHKI

The field of public relations and corporate communications has long been a space where women lead the charge, shaping narratives, fostering connections, and driving change. Over time, the industry has not only evolved but has also become a benchmark for gender equality, with women significantly outnumbering men in this dynamic sector.

Despite the strides made, there remains room for further progress. This is where leaders like Eva María Pinto, the Global Communications Director at KUSHKI, come into the picture. With her visionary approach and strategic leadership, Eva is playing a pivotal role in steering the industry toward a future of innovation, inclusivity, and growth.

Recognized as one of The Most Emerging Women Leaders of the Year 2025, Eva’s contributions have been instrumental in shaping the communications landscape. She stands as a role model for aspiring professionals, inspiring them to push boundaries and redefine industry standards.

A Foundation Built on Culture and Passion

Growing up in Colombia as the eldest of three sisters, Eva’s childhood was enriched by the presence of family, pets, and strong role models. Her grandparents played a profound role in shaping her outlook on life—her grandmother was what we now call an entrepreneur, while her grandfather was a gifted artist. “They instilled in me a sense of creativity and resilience, which continue to guide me today,” Eva shares.

Attending an international school provided her with early exposure to diverse perspectives, allowing her to engage with students from around the world. This global environment sparked her passion for storytelling and cross-cultural communication, leading her to pursue a degree in Journalism and Communications at university.

“I’ve always aimed to make communications more measurable and tangible,” Eva explains. To bridge the gap between strategy and impact, she pursued a master’s degree in Digital Marketing—a decision that perfectly complemented her corporate communications expertise.

Carving Her Path to Kushki

Before joining Kushki, Eva gained invaluable experience at Mercado Libre, one of Latin America’s leading e-commerce companies. This role gave her firsthand insights into the intersection of technology, consumer behavior, and digital innovation.

Drawn to the fast-paced world of payments and fintech, Eva saw the industry as a space where she could combine her love for innovation with her expertise in communications. “Payments are more than transactions; they are enablers of growth and economic inclusion,” she notes. With each Latin American country having its own regulatory frameworks and cultural nuances, the challenge of navigating this complex landscape fascinated her.

During her initial conversation with Aron Schwarzkopf, one of Kushki’s founders, she was captivated by the company’s mission—to seamlessly connect Latin America through payments. With global businesses increasingly looking to expand into the region, Eva recognized the immense potential of Kushki’s vision and knew she wanted to be a part of it.

Leading Global Communications at Kushki

As Global Communications Director, Eva oversees both internal and external communications across multiple markets, ensuring seamless engagement between employees, stakeholders, and external partners. She is responsible for safeguarding the company’s reputation and managing advocacy efforts in key markets, including Mexico, Chile, Colombia, Peru, Ecuador, and Miami. Beyond Latin America, she also leads communications for the company’s clients in Europe and the United States as they expand their footprint in the region.

Transparency and openness define Eva’s leadership style. She fosters a culture where feedback is valued, and collaboration is encouraged. “Effective communication is about clarity, consistency, and empathy,” she emphasizes. She is deeply invested in the well-being of her team, ensuring that every member receives the support they need to thrive professionally and personally.

Drawing inspiration from past mentors, Eva continues to refine her leadership skills, always seeking new opportunities for growth. “There’s always something to learn,” she says. Her ultimate goal? To empower her team not just in their careers, but in their lives, reinforcing a holistic approach to leadership.

Beyond the Boardroom

Away from her corporate responsibilities, Eva finds joy in Flamenco, a passionate and expressive dance originating from Spain. Whether watching live performances or taking the stage herself, Flamenco is an art form that allows her to connect with her emotions and heritage. She has even showcased her talent in theaters across Colombia.

Beyond dance, Eva prioritizes holistic well-being. She enjoys outdoor activities, whether it’s an energizing workout or a peaceful walk with her dogs in the park. A passionate traveler, she sets a personal goal of exploring at least one or two new countries each year, with a particular fondness for beach destinations.

A firm believer in mindful living, Eva is currently delving into Ayurveda, an ancient system of holistic health. “Understanding how nutrition, movement, and emotional well-being are interconnected fascinates me,” she shares. By integrating these principles into her lifestyle, she aims to maintain a balanced and fulfilling life.

A Legacy of Impact

Eva María Pinto’s journey is one of purpose, passion, and perseverance. Whether she’s shaping corporate narratives, mentoring future leaders, or immersing herself in cultural experiences, she approaches everything with intentionality and authenticity. As she continues to drive innovation in global communications, Eva is not just making an impact—she’s shaping the future of the industry.