In today’s fast-paced world, where convenience often trumps health, the need for nutritious snacks that are also easy to carry has never been more crucial. Enter Wild&Berg, a brand that turns the idea of healthy snacking into an exciting journey, offering a product that is as nourishing as it is sustainable. In a marketplace flooded with processed options, Wild&Berg stands out as a symbol of purity, derived directly from nature. As the world moves at a breakneck pace, the demand for snacks that support both mind and body without compromising on flavor or quality is undeniable. This isn't just about food—it's part of a larger shift toward conscious indulgence, harmonizing with the rhythm of modern life.

At the heart of this transformative approach is Viktoria Forsberg, the visionary behind Wild&Berg, whose leadership has earned her a place among the Most Influential Women Leaders to Watch in 2025. Her story, from the world of sports to product development and marketing, reflects a relentless drive to redefine how we nourish ourselves. Viktoria’s unwavering commitment to a balanced, natural lifestyle, embodied in Wild&Berg’s philosophy, has positioned her as a pioneer in the snacking industry.

From Skiing Trails to Kitchen Tales

Growing up as a competitive cross-country skier, Viktoria spent countless weekends traveling across Finland for races. During these demanding days, she quickly realized that healthy snack options were few and far between. Even as a teenager, Viktoria took it upon herself to create nutritious post-race snacks, which she entrusted her mother to ensure were ready after each competition. At home, the kitchen became Viktoria’s lab for experimenting with new snack recipes, complementing her mother’s tradition of baking Finnish cakes and bread.

For Viktoria, the kitchen was more than just a place to prepare food—it was a space for family connection. Together, they spent hours preparing the bounty from their garden and forest expeditions, especially during the autumn harvest. The kitchen was where the family came together, preserving nature’s gifts to sustain them through the colder months. Their commitment to clean eating—featuring oat porridge, homemade bread, and locally sourced produce—instilled in Viktoria the importance of knowing where food comes from and the value of maintaining high standards. It was this dedication to authenticity that inspired her to create Wild&Berg, a line of snacks that champions clean ingredients, free from sweeteners, preservatives, and added sugars.

A Trailblazing Odyssey

After completing her studies in marketing and business, Viktoria embarked on a career that led her from sales to brand development. She spent over a decade at Fresh, a wholesaler of fruits, vegetables, and salads, where she played a crucial role in growing the company from 60 to more than 500 employees. Though not an owner, Viktoria’s influence was key in launching new products and expanding the brand across Finland.

In 2016, with three young children at home, Viktoria made a significant career shift, founding Seger Marketing in her small village. What began as a one-woman operation eventually grew to a thriving team of 13. After five years, she sold the company to a large media firm and took a brief break before launching her next ventures—V Forsberg Consulting and Lissn Consulting. During this time, Viktoria also started experimenting with snack development, driven by her own need for nutritious, convenient options in her busy life.

Nourishing Innovation

Viktoria observed a growing trend in protein bars packed with additives, leaving consumers questioning the quality of what they were consuming. At the same time, more natural alternatives like date bars often lacked universal appeal due to their strong taste. With this in mind, she set out to create something different—a snack that combined the purity of a raw bar with the protein content of a traditional protein bar.

Her solution? Fullsnack—an innovative product designed to meet the body's nutritional needs with a blend of protein, fiber, healthy fats, and slow-digesting carbs. The aim was clear: to create a snack that not only tastes great but also nourishes the body in a holistic way.

Building the Wild&Berg brand has not been without its challenges. Despite extensive marketing through social media, press, and events, and strategic placement in stores, competition remains fierce. Looking ahead, Viktoria is considering fundraising and seeking investors who share her vision for the fullsnack category.

Rooted in Nature

Viktoria’s connection to nature is integral to Wild&Berg’s philosophy. Growing up in Finland’s forests and hunting grounds, she developed a deep respect for the land and the food it provides. This bond informs every aspect of Wild&Berg’s snack creation, ensuring that each product is made with ingredients sourced directly from nature, rather than from a lab.

Wild&Berg’s snacks reflect this ethos—focusing on high-quality proteins, fiber-rich ingredients, healthy fats, and good slow carbs. In a world oversaturated with processed options, Wild&Berg offers a balanced, nourishing alternative. As Viktoria puts it, “It’s about creating a product that supports a modern, health-conscious lifestyle while staying true to the raw, authentic elements of nature.”